Verdens ledende online authoriteter gir tips for 2013

Her er et sammendrag av hva verdens ledende authoriteter mener vi bør fokusere på i 2013:

  • Mobil kommunikasjon
  • Forstå kundene før vi markedsfører til dem
  • Implementer som et helvete
  • Skriv godt innhold
  • Ha grunnleggende forståelse in-house
  • Vær bedre på konvertering enn konkurrentene
  • Få orden på webanalysen
Her er svarene i sin helhet:
 Brad-Geddes-1 Brad Geddes | CertifiedKnowledge.org

This has probably been overstated, but I find that most companies are still not treating mobile properly. You should have a mobile site, dedicated mobile advertising, and track conversions and phone calls separately for mobile than for desktops. In just 2012, smart phone adoption increased 55% in the US; and that adoption trend is seen globally. If you don’t have a mobile friendly strategy, you will be left behind by your competition in 2013.

 rand-fishkin-1 Rand Fishkin | SEOmoz

Understand your audience before you market to them. You need to feel empathy where they feel pain, feel a desire to help where they have a thirst for knowledge, feel intellectual curiosity when you visit the sources they read – in short, you need to be in their shoes. This won’t just help you create specific marketing campaigns; it will tell you where to market, what to say, how to say it, and even find that perfect product/market fit.

 Bryan-Eisenberg Bryan Eisenberg | Best Selling Author

Success in 2013 will be all about improving your corporate metabolism and your marketing agility. Look for every opportunity (and the tools) to increase the speed to get things done in as close to real-time as possible.

 Neil-Patel Neil Patel | CrazyEgg & KISSmetrics

Write really good content. Don’t focus on building links, or getting press or trying to game search engines. Instead focus all of your seo efforts on content marketing as that will produce a higher ROI in the long run then link building.

 Ben-Jesson-Karl-Blanks Ben Jesson & Dr Karl Blanks | Conversion-rate-experts

Even if you end up outsourcing conversion, it’s becoming increasingly important that you know the basics yourself. It’s astonishing how many marketers still don’t understand the fundamental concepts, like those we describe in our Split-testing 101 article.

 Stephen-Pavlovich Stephen Pavlovich | Conversion Factory

As conversion optimization becomes more and more competitive, we need to find new ways to out-convert the competition. At the moment, companies that have an effective strategy across desktop, mobile and social are leading the way – and they’re building a massive advantage over other companies who are just focused on desktop conversions.

 Linda-Bustos Linda Bustos | Get Elastic

My top marketing tip for 2013 is to invest in working out attribution. Just over 1/2 of marketers (according to research by Adobe) use any form of attribution, and most of them use last-click. Though it’s challenging to work out the IT issues and to determine which approach to use, the result will be a better understanding of channel contribution to the bottom line (including offline, mobile and social touch-points), which will lead to better marketing decisions.

Hva skal du fokusere på i 2013?

(hentet fra vår internasjonale blogg: www.tribes.no )

Dette innlegget ble publisert i webstrategi av Karl Philip. Bokmerk permalenken.

Om Karl Philip

Karl Philip (KP) sitt interesseområde er interaktiv markedsføring, noe han ofte skriver om i aviser og tidsskrifter. Han underviser på Markedshøyskolen og jobber med å skape suksesshistorier for en rekke bedrifter. KP har en MBA i Technology and innovation management.

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